Kingsnake

Concept

Kingsnake is the brand name I created for an energy drink. The logo features a swirling black snake with white lines and spots, giving the brand an edgy aesthetic similar to Red Bull and Monster. With its motto, "King of all Energy and Taste."

Logo

Kingsnakes come in four flavors: lime, orange, fruit punch, and blueberry. The logo switches from black to white to make it stand out with all the various colors the background will display based on its flavor. Its motto will be displayed on the top of the can, and to fit with the edgy aesthetic, it will use Orbitron bold as its font.

Billboard

Instead of using words or catchphrases, I wanted to advertise the drink pouring into a cup with ice to quench one's thirst to promote the brand on a billboard

Social Media

I wanted to display the drink to promote the brand, but instead of a simple color background like I did for the billboard, I incorporated the motto as inspiration. I wanted to showcase the ingredients that make the drink's flavor burst to create the sensation of energy and taste when people drink Kingsnake.