Anastasia Musical
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Concept
I wanted to create a logo that focuses on the landscape of the musical, so I used this gradient pink background with stars and added the logo in gold with musical characteristics to reflect the musical. At the bottom of the logo is illustraion a locket from Anastasia's necklace.
Billboards and Posters
To showcase Anastasia's journey from Saint Petersburg to Paris, I displayed a gradient background from purple to pink. On the right, the purple represents the beginning of her journey, where she lives in Saint Petersburg in an orphanage and is off to find her true self. On the left, The Eiffel Tower is displayed in various pink tones to represent the happy ending to Anastasia's journey.
Two versions of the poster highlight the country's landmarks with some differences in detail and color from the billboard.
Playbill
For the Playbill, I decided to display an illustration of the Eiffel Tower, which represents Anastasia's journey to Paris to find her grandmother.
Merch
For the merchandise, I decided to showcase the snowglobes of both landmarks to represent the musical's landscape. I also decided to use a jewelry box with a logo and a necklace, as jewelry is one of the musical's most important features.
